Branding A VC Firm.
Matchstick is a venture capital firm that invests in startups based around the Rockies
Branding Worth Investing In.
Matchstick is based in Colorado and focuses on investing in companies that aren’t based out of the traditional SF/NYC tech hubs. To kick this project off I presented 3 “north star” options centered around the beauty of Colorado. Beyond this, I wanted to make sure that the branding stood out and would work across a variety of print and media applications.
Glow Up.
With Matchstick, I developed a visual system called “Glow”. Just like the fire from a matchstick produces rings of light, we could create a similar glow effect across digital assets easily using layers of opaque hues. This technically cool (but simple) technique allows the brand to stand out in the VC space as the unique player it is, while still coming off as professional.